United Water Toms River announced that its annual “ET” lawn watering program, in partnership with WOBM, is in full swing for the 2013 summer season.


ET is short for EvapoTranspiration, a scientific method for measuring water loss from the soil through evaporation and moisture loss from plant life through transpiration derived from weather systems. Using this information, weather experts calculate a daily ET number, the optimal amount of water the average lawn needs based on the day’s weather conditions.


The program is designed to inform customers about the importance of water conservation and how to keep healthy lawns and gardens without overwatering in the warm months.


“This is another resource our customers will be able to use while conserving the Earth’s most precious natural resource,” said Jim Mastrokalos, Director of Operations. “Listening to the daily ET number live each weekday morning or referring to the United Water website for the information will allow customers to better gauge their usage of summer watering,” he added.


“We’re pleased that together with United Water, WOBM will continue this important program for our community in order to better protect water resources and the environment,” said Greg Janoff, NJ Regional Vice President,TownSquare Media.


The ET number ranges between 0 and 2, indicating the amount of water in inches that should be applied to a lawn, with an estimate that the average sprinkler delivers one inch of water per hour. For the daily index and recommended watering schedules, visit unitedwater.com, wobm.com, call the United Water Toms River hotline at 732-349-0227 (option 6), or listen live to WOBM 1160 AM Monday through Thursday from 6 AM to 7 AM on the Bob and Marianne Morning Show.


Press Contact:

Jane Kunka     732-557-7775


About United Water

United Water Toms River provides water services to more than 50,000 customers in Toms River, South Toms River, and Berkeley Townships. Its parent company, United Water, is one of the nation’s leading environmental companies, providing water and wastewater services to approximately 5.5 million people in the United States. In addition to owning and operating 16 water and wastewater utilities, United Water operates 90 municipal and industrial water and wastewater systems through innovative public-private partnerships and contract agreements. Founded in 1869, United Water is a subsidiary of SUEZ ENVIRONNEMENT.




Mailing Address:
Post Office Box 728,
Toms River, New Jersey 08754-0728
Town Hall located at:
33 Washington Street
Toms River, New Jersey 08753